Rova Toolkit › TriggerFeed

Reach Companies When
They're Ready to Buy.

Cold outreach to a random company gets a 2% reply rate. Cold outreach timed to a trigger event — new funding, a key executive hire, an expansion announcement — gets 15-30%. TriggerFeed monitors your target account list and tells you exactly when to reach out and what to say.

Get TriggerFeed - $29 one-time See all 13 tools
One-time $29  ·  Anthropic API (~$0.02/company)  ·  60-day guarantee
2%
Average cold outreach reply rate
15-30%
Reply rate when timed to a trigger event
~$0.02
Cost per company to check for triggers
Input
Text file of company names
Output
CSV: trigger + angle
Sources
News, LinkedIn, hiring pages
AI
Anthropic API (free tier)

What TriggerFeed detects

Funding

New Investment Round

Series A/B/C, seed rounds, strategic investments. Companies with fresh capital are actively buying tools and expanding teams.

Hiring

Key Executive Hire

New VP of Sales, CRO, or Head of Marketing. New executives rebuild stacks. First 90 days is the window to get in.

Growth

Expansion Announcement

New office, new market, new product launch. Growth creates new vendor needs and budget conversations.

Hiring

SDR/Sales Team Scaling

Multiple open sales roles signals outbound investment. These companies need data enrichment, sequencing, and verification tools.

News

Press Coverage

Featured in major publication, award win, or notable partnership. Good moment to reference in cold outreach with a relevant angle.

Signal

No Recent Activity

Sometimes the signal is silence — no new hires, no news, no updates. Tells you this account is not in buying mode right now.

$ python triggerfeed.py targets.txt
Drift (drift.com)
TRIGGER: Salesloft acquisition complete + enterprise pivot
Angle: Post-acquisition stack consolidation creates gaps. Reach out re: enrichment tools that work independently of CRM choice.
Gong (gong.io)
TRIGGER: New VP of Revenue Operations hired (2 weeks ago)
Angle: New RevOps leader typically audits and rebuilds the stack in first 60 days. Window is open.
Lavender (lavender.ai)
TRIGGER: 3 new SDR roles posted in last 30 days
Angle: Scaling SDR team needs data enrichment that doesn't require per-seat pricing. Position as complement to Lavender's personalization.
Bombora (bombora.com)
No recent trigger detected
Skip for now. Revisit in 30 days.
Done. 4 companies. 3 triggers found. Output saved to triggers.csv

Know who's ready before you reach out.

TriggerFeed scans your target list for funding, hiring, and expansion events — and generates a specific outreach angle for each trigger. $29 one-time, ~$0.02 per company in API fees.

Get TriggerFeed - $29 one-time

Email to buy. Download link within a few hours. Requires Anthropic API key (free to sign up). 60-day guarantee.

Pairs with Rova — TriggerFeed finds who's ready, Rova finds how to reach them.